Bizimply Connect
Creating audit-ready communication for operational teams
Product Lead & Designer
2023
€100K+ ARR • 325K monthly views • platform adoption growth
01 — Overview
Overview
Bizimply Connect is a communication and engagement suite built for shift-based industries such as hospitality and retail.
As Product Lead and Designer, I owned product strategy, UX design, and delivery. The objective was to enable frontline teams to communicate reliably, stay informed, and feel connected to their workplace.
I designed the solution from the ground up, integrating Smart Groups, messaging, and a company feed directly into the workforce management platform — creating a high-impact upsell product that contributed to ARPU growth and customer retention.
02 — The Problem
The Problem
Fragmented Communication
Managers relied on WhatsApp, texts, emails, and verbal updates. Messages were missed, and there was no visibility into who received critical information.
Low Engagement → Higher Turnover
Frontline staff often felt disconnected from the wider business. Multi-location teams lacked consistent communication and cultural alignment.
Compliance & Operational Risk
There was no reliable way to ensure staff received important policies or operational updates. Existing methods lacked auditability and exposed businesses to risk.
03 — Strategy
Strategic Goal
Transform Bizimply from a back-office admin tool into the central communication hub for shift-based teams.
Bizimply Connect was positioned as a premium, upsell-ready product aligned with Bizimply's strategy to increase ARPU while enabling future employee engagement capabilities.
04 — Process
Design Process
Define
Customer research and support insights revealed critical communication gaps and compliance risks.
Ideate
Collaborated with engineering to explore architecture, real-time delivery requirements, and scalability.
Design
Translated insights into mobile-first experiences optimised for speed, clarity, and reliability.
Validate
Assessed usability, technical feasibility, and commercial viability with stakeholders.
Deliver
Partnered with engineering and QA to ensure clarity, performance, and release readiness.
Iterate
Monitored adoption, gathered feedback, and refined onboarding and usage flows post-launch.
05 — The Solution
Three moves, in response to three problems.
Move communication into the system of record.
Rather than compete with WhatsApp on chat features, the workforce platform that already held shifts, roles, and locations became the place messages flowed through. Distribution and traceability came for free, because the system already knew who needed what.
Give the frontline a seat at the company.
Disengagement on shift-based teams isn't a notification problem — it's a visibility problem. The News Feed gave staff a mobile-first surface for announcements, leadership voice, and recognition: the things office-based teams get for free through email and intranets. Smart Groups kept the signal relevant by default rather than a feed to be muted.
Make every critical message provably delivered.
For policies and operational updates, "I sent it" wasn't enough. Each post carried acknowledgement state per recipient, so managers — and auditors — could see who had read what, and when. Compliance stopped being a faith-based exercise.
06 — Screens
Product Screens
07 — Decisions
Key Design Decisions
Native, not bolt-on
Connect was embedded within existing workflows to encourage adoption and reduce friction.
Visibility over noise
News Feed prioritised clarity and scannability to ensure operational updates were seen.
Automation over manual setup
Smart Groups eliminated admin overhead and ensured accurate communication targeting.
Mobile-first delivery
Frontline staff rely on mobile devices; performance and usability were critical.
08 — Outcome
Outcome
Bizimply Connect launched to beta on October 19, 2023 after 18 weeks of development and quickly became central to daily operations.
An in-app upgrade flow — embedded directly inside the existing admin product — let customers discover, trial, and activate Connect without a sales call, collapsing the path from interest to revenue.
€100K+
ARR Generated
~325K
Monthly News Feed Views
24.3%
Account Adoption
10K+
Monthly Active Users
09 — Reflection
Reflection
Adoption depends on behaviour change
Onboarding, nudges, and visibility patterns were critical in shifting teams away from external messaging tools.
Performance is UX
Real-time communication must feel instant. Early latency challenges reinforced the importance of performance as a user experience factor.
Platforms win through integration
Embedding communication directly into operational workflows created more value than a standalone messaging tool.